The road ahead
Follow the road from what is live today to what we are building next, and where we want to go. Scroll to travel it.
Our direction, not a delivery promise. Order and timing change as we learn what customers need and what the ad platforms allow.
Stop 1
Live today
Already running for customers.
Click protection for Google Ads
Every click is scored, repeat offenders are blocked with IP exclusions, and you can see the reason behind each flag.
Cassian AI
Ask about your numbers in plain English and get practical advice on what to do next, based on your own account.
Product-level feed fixes
See exactly which products are held back from Google Shopping and why, not just a count.
Automatic price updates on Google Shopping
Competitor prices are tracked and your Shopping prices follow, inside the floor and ceiling you set.
Stop 2
Building next
What we expect to ship, in rough priority order.
ClickWall · In development
Click protection for Meta Ads
Meta does not allow IP blocking, so the approach is different: we build exclusion audiences from the fraudulent traffic we detect and keep them excluded from your campaigns. This depends on Meta approving our access to their advertising API, so we cannot give a date.
Performance Max coverage
Google does not allow IP exclusions on Performance Max. We are building protection that uses the controls Google does offer, with honest reporting on what can and cannot be blocked.
Cassian AI that speaks first
Instead of waiting for you to ask, Cassian AI will tell you by email when something needs attention, such as a drop in approved products or a competitor undercutting you.
Connect your own accounts
Link Google Ads, Merchant Centre and your store yourself, with guided steps, so a new product can be live the same day.
Stop 3
Researching
Protecting ads as search moves into AI.
Ad protection for AI and LLM platforms
Ads are starting to appear inside AI assistants and AI search. The same problems follow them: invalid clicks, bots, and budget spent on traffic that was never going to buy. We want to be the layer that protects your spend there too.
Telling shoppers from AI agents
More of your traffic will come from AI agents and automated browsers acting for people, and some will come from scrapers pretending to be people. We are researching how to classify each kind so your ad data and reports stay honest.
AI-ready product feeds
AI shopping answers pull from product data. We want to check that your catalogue is complete, structured and consistent enough to be recommended, and tell you what to fix.
What AI says about your products
Track how AI assistants describe your products and prices next to your competitors, so you can see where you are missing or misquoted.
Stop 4
Further out
Built once the work above is done.
More ad platforms
Lead form protection
More server-side tracking destinations
More stores and marketplaces for RivalView
Profit-aware pricing
Agency and white-label reporting
Open API and webhooks
Next stop: you tell us
Tell us what to build first
The roadmap follows what customers ask for. If something here matters to you, or something is missing, tell us.
Start with what is live today
Protect your Google Ads spend and fix your Shopping feed now, then grow into the rest as it arrives.