Click fraud protection compared (2026 pricing)
Choosing a click fraud tool mostly comes down to three things: what it costs at your click volume, which ad platforms it covers, and how clearly it shows you why a click was blocked. Here is how the main options price, using the figures each vendor publishes.
Prices last checked October 2026. Competitor prices are their published US-dollar list prices and may have changed.
| Tool | Plan | Published price per month | Notes |
|---|---|---|---|
| ClickWall (Cassian) | 10,000 clicks a month | A$99 incl. GST | Google Ads. Sized by clicks. |
| ClickWall (Cassian) | 50,000 clicks a month | A$219 incl. GST | Per-click reasons shown in your dashboard. |
| ClickWall (Cassian) | 250,000 clicks a month | A$599 incl. GST | Monthly, no lock-in contract. |
| Fraud Blocker | 10,000 ad clicks | US$99 | Priced by ad clicks; 20% off annual billing. |
| Fraud Blocker | 50,000 ad clicks | US$169 | |
| Fraud Blocker | 250,000 ad clicks | US$489 | |
| ClickGUARD | Lite: up to $5k ad spend | from US$74 | Priced by ad spend; Standard from US$119 (up to $50k). |
| ClickCease | Entry plans | about US$63–99 | Directories disagree on tiers; priced by visits and sites. |
| TrafficGuard | Shield: up to $30k ad spend | US$49 | Google Search only on that plan; larger accounts are quoted. |
How to compare them fairly
The tools do not measure the same thing. Fraud Blocker prices by ad clicks, ClickGUARD and TrafficGuard price by ad spend, and ClickCease prices by visits. A store spending $20,000 a month at a low average click cost can have a very different click count from one spending the same on expensive keywords, so work out your own monthly clicks and spend before comparing sticker prices.
The figures above are US dollars as published in October 2026. Convert them to Australian dollars at the current rate before comparing, and check each vendor's own pricing page, since list prices change.
What to look for beyond the price
- Evidence per click. Can you see why a specific click was flagged, or only a total?
- Platform coverage. Google Ads, Microsoft Ads and Meta are not covered equally by every tool.
- How blocking works. Google Ads allows up to 500 excluded IP addresses per campaign, so a tool that maintains that list for you saves real time.
- Performance Max. Individual IP exclusions are not available there, so ask how each tool protects those campaigns.
- Contract terms. Monthly versus annual, and whether there is a minimum term.
Where ClickWall fits
ClickWall is Cassian's own click fraud engine, built for Australian ecommerce stores running Google Ads. It scores every click, shows the reason behind each flag, and builds the exclusion list for you. It is priced in Australian dollars, includes GST, and is month-to-month.
If you run Meta or Microsoft Ads at scale, or spend well beyond ClickWall's largest published size, one of the tools above may suit you better. If you want to work out whether any tool is worth it for your account, start with the cost estimate.
Frequently asked questions
Is ClickWall cheaper than Fraud Blocker?
Compared at list price, ClickWall's 10,000, 50,000 and 250,000 click sizes (A$99, A$219 and A$599 including GST) come in under Fraud Blocker's US$99, US$169 and US$489 once converted to Australian dollars. Check both vendors' current prices before deciding.
Which click fraud tool is the cheapest?
It depends on your account. TrafficGuard's entry plan and ClickGUARD's Lite plan are priced by ad spend and start low, but cover less (one network or a spend cap). The right comparison is the plan that covers your real spend and platforms.
Do I need a click fraud tool at all?
Not always. Work out your likely invalid click cost first: monthly ad spend times the share of clicks that are invalid. If that number is smaller than a tool's monthly cost, you may not need one yet.
See ClickWall for yourself
Month-to-month, priced in AUD including GST, no lock-in contract.
View ClickWall pricing