Google Shopping feed tools compared (2026 pricing)
Feed tools do two different jobs. Some edit and optimise the feed you send to Google. Others watch Merchant Centre and tell you what is wrong with it. Knowing which job you need decides which tool is worth paying for.
Prices last checked October 2026. Competitor prices are their published US-dollar list prices and may have changed.
| Tool | Plan | Published price per month | Notes |
|---|---|---|---|
| FeedCore (Cassian) | 1,000 products | A$79 incl. GST | Monitors your Merchant Centre daily. |
| FeedCore (Cassian) | 5,000 products | A$119 incl. GST | Shows the exact reason for each disapproval. |
| FeedCore (Cassian) | 25,000 products | A$299 incl. GST | Monthly, no lock-in contract. |
| DataFeedWatch | Shop: 1,000 products | US$64 | Feed editing and rules; 17% off yearly. |
| DataFeedWatch | Merchant: 5,000 products | US$84 | Extra products are billed per 1,000. |
| DataFeedWatch | Agency: 30,000 products | US$239 | |
| Channable | Entry: 500 items | about EUR 39 | Marketplaces and extra items are add-ons. |
Editing a feed versus watching it
DataFeedWatch and Channable sit between your store and Google: you map fields, write rules and send a cleaned-up feed. That is powerful, and it is also another system to maintain.
FeedCore does the other job. It reads your existing Merchant Centre account, counts approved, pending and disapproved products every day, tracks how that changes, and shows the reason for each disapproval. It does not replace your feed source. It tells you when something in it has broken.
Which do you need?
- If your store's built-in feed is missing fields or needs heavy rewriting, an editing tool earns its keep.
- If your feed is mostly fine but products keep dropping out without you noticing, monitoring is the cheaper fix.
- Many stores end up using both: one to shape the feed, one to catch regressions.
See FeedCore pricing and sizes →
Read: why Merchant Centre products get disapproved and how to fix them →
Frequently asked questions
What is the difference between FeedCore and DataFeedWatch?
DataFeedWatch edits and optimises the feed you send to Google. FeedCore monitors your Merchant Centre account and reports disapprovals and feed health each day. They solve different problems and can be used together.
How much does a product feed tool cost?
Published prices start around US$64 a month for 1,000 products on DataFeedWatch and roughly EUR 39 for 500 items on Channable. FeedCore starts at A$79 a month including GST for 1,000 products.
See FeedCore for yourself
Month-to-month, priced in AUD including GST, no lock-in contract.
View FeedCore pricing