Server-Side Tracking
Traditional browser-based tracking is broken. Ad blockers, iOS privacy updates, Safari's ITP, and cookie restrictions mean that up to 40% of your conversions may be going completely untracked. Server-side tracking solves this by moving your tracking infrastructure to a secure server environment — meaning your data flows directly from your server to Google and Meta, completely bypassing browser restrictions and ad blockers.
THE PROBLEMS
WE SOLVE
Why ecommerce brands need Server-Side Tracking.
- Not Knowing What's Actually Working
- You're Spending Money Without Knowing What's Really Working
- Growth Feels Inconsistent
HOW IT WORKS
A simple, structured process so you know exactly what to expect from day one.
Audit
We audit your current tracking setup to identify gaps, missing conversions, and attribution issues caused by browser limitations.
Configure
We set up a server-side Google Tag Manager container and configure first-party data collection on your domain.
Connect
We connect your server container to Google Ads, Google Analytics 4, Meta, and any other ad platforms you use.
Verify
We verify data accuracy end-to-end, comparing server-side data with your actual order data to confirm nothing is missed.
WHAT YOU GET
Everything included in our Server-Side Tracking service — no hidden extras, no setup fees on our monthly plans.
Recover up to 40% of conversions lost to browser restrictions
Accurate attribution across Google Ads, Meta, and other platforms
First-party data collection that complies with privacy regulations
Improved Smart Bidding performance with richer conversion signals
Extended cookie lifetime beyond browser-imposed limits
Full visibility into your customer's journey from click to purchase